A recent study revealed that women are visiting online casino gambling sites more and more frequently. The study discovered that the most popular online casino games with women were, in their respective order, online casino slots, skill games and online bingo.

It has long been known that online poker dominates the online gambling community for men, however even that is seeing a rise in female players. It has been reported that on average, 3 of every 10 online poker players are now women. Interestingly enough, it has bee noted that more often than not, the women playing online poker do not wish to reveal their gender.

Anonymity is actually one of the key factors in online gambling, allowing players to interact and enjoy the games while maintaining a preferred level of privacy.

In the UK, a recent law that prohibits smoking in land-based Bingo halls is suspected to have played a major role in the nation's influx of female online Bingo players. Gamblers who start by playing a particular game online, such as Bingo, then tend to move on to other games, especially online casino games like Roulette, Keno, Mah-Jong, Rummy and Backgammon.

Since the revelation of so many female players flocking to online casino and gambling communities, we can expect advertisers in the online casino and gambling industry to heighten commercial marketing efforts geared towards women in the very near future.

- 2007-12-31