Channel Five in the UK has been trying to develop their digital strategy and now they will be working with PartyGaming to develop their company further. PartyGaming had a deal with ITV to run e-gaming services but that deal has ended so PartyGaming will now work with Channel Five.

Dawn Airey the Chairman and Chief Executive of Five commented: “Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offerings that reflect the channel’s unique sense of dynamism and fun.”

The two will be working together to create a new online casino and online bingo site for Channel Five. PartyGaming will be creating the software which will offer poker and casino games as well as bingo for the UK market. The two will work together and the site is expected to be launched next year.

Jim Ryan the PartyGaming Chief Executive stated: “With more than 30 million viewers each week and a household entertainment brand, Five is an important addition to our expanding business-to-business portfolio.”









- 2009-06-09