Dennis Publishing owns several popular publications including Men’s Health and Viz. the Publishing company recently announced they have launched a new online mobile casino. Dennis Publishing worked with Mfuse Limited an online software provider, to create the website.

The new casino is called Monkey Mobile Casino and is an extension of their Monkey Magazine. The Monkey Magazine is aimed at the demographic ages of 18-25. Litebet is a new service by Mfuse which Monkey Mobile Casino uses. Litebet was designed to help companies with high levels of mobile Internet traffic and give customers a white label betting portal.

“We’re always looking for new ways to enhance the experience provided through MonkeyMag.mobi and to drive additional revenue,” said Andrew Nicholls, Partnerships And Mobile Manager for Dennis Publishing. “Mfuse have a solution that helps us in both of these aims.”

The new casino offers sports betting services from Paddy Power, Gala Coral, Ladbrokes, William Hill, Stan James, Sporting Bet and Victor Chandler. Services from other casinos include Zero36, mFortune, Wild Jacks and LadyLuck.




- 2009-08-25