ASA pulls 888 Casino’s Facebook Banner Advertisement
The UK Advertising Standards Authority has been pulling advertisements for many years if they think they are unfit for viewers. The group recently pulled the online casinos ad from Facebook stating the ad was using addiction to entice people to gamble.

The advertisement which was from 888 Casino had the tag line ‘Addicted to slots?’. After receiving one complaint about the advertisement they asked the online casino to remove the banner add which appeared on Facebook.

Besides saying ‘Addicted to slots?’ the ad also had 888promos shown as well as telling people to register at 888 casino to get seven spins each week for a whole year for free. 888 stated that the ad was not approved by them and they did not know the ad had been placed on Facebook.

The ASA released a statement on the subject citing that the advertisement saying they were concerned that the ad ‘used the idea of addiction to encourage people to sign up at 888 to receive free weekly spins.” They also stated: “We considered that, in doing so, the ad trivialized gambling addiction and condoned and encouraged gambling behavior that could lead to financial, social or emotional harm. We therefore concluded that the ad was irresponsible.”

In response to the actions of the ASA, Cassava Enterprises the owner of 888, stated that the advertisement was created and published by a third party agency that did not consult them about what was in the advertisement and they were unaware of the banner ad’s publication until they heard from the ASA. Facebook commented that they got an average amount of negative feedback on the advertisement and they also stated they were not responsible for the content supplied for the ad.

- 2011-05-12

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